Manager, Lifecycle Marketing

Company: Exemplis

Department: E-Commerce

Location:

Cypress, CA, US, 90630

Work Designation: Hybrid

Salary Range: $107,565.00 - $161,348.00

Position Summary:

We are looking for a Lifecycle Marketing Manager to lead strategy and execution across the full customer journey for our portfolio of direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2. In this role, you will develop data-driven lifecycle programs to boost engagement, loyalty, and repeat purchases. You will leverage automation, segmentation, and personalized cross-channel messaging to increase customer LTV and deliver an exceptional post-purchase experience. This high-impact role blends strategic thinking with hands-on execution and cross-functional collaboration.

Responsibilities and Essential Functions:

Own and execute lifecycle marketing strategies focused on retention and LTV growth.
Build and optimize automated flows for onboarding, upsell, loyalty, and reactivation by brand.
Leverage first-party data and segmentation to deliver targeted personalized campaigns.
Design and run A/B tests to continuously improve campaign and flow KPI’s.
Partner with Creative and Brand to ensure messaging is both on-brand and performance-driven
Collaborate with the e-commerce team to deliver list growth and effective landing page.
Analyze campaign performance and share actionable insights to inform growth strategies
Identify opportunities to introduce new channels, tools, or automation strategies.
Manage key agency and software relationships across the brand portfolio.
Lead lifecycle campaigns across multiple consumer brands, tailoring strategies by audience.

Qualifications, Skills and Education:

Required Qualifications

5+ years of relevant experience with CRM channels (email, SMS, direct mail).
Strong knowledge of major CRM platforms (e.g., Klaviyo, Attentive, Iterable).
Experience working with & managing agencies
Ability to balance creative brand voice with performance-driven strategies.

Preferred Qualifications

Bachelor's degree in marketing, business, or related field.
Familiarity with LTV modeling, cohort analysis, and contribution margin thinking.
Proven success in building, optimizing, and scaling automated lifecycle programs.

Perks and Benefits:

We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAM comes first. We bring integrity, passion, and excellence to work each day. Being part of our team means living our core values and thriving in an environment of constant innovation and positive change.

In addition to our unique culture, we also offer these fun perks and benefits.

Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on compensation. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your cost of labor, years of relevant experience, skill set, and education.
Hybrid Work Schedule: We support employee needs and their work/life balance so we offer the flexibility to work remotely while being onsite as needed for “collaboration days.”
Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.
401(k): We match 100% up to 3% and then 50% of the next 2% deferred.
Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!
Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.
Employee Discounts: We offer discounts to our employee across all of our product lines.
Hit our Numbers Lunch: When we hit our monthly milestones, we all celebrate!
Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.

About Us:

It all started in a small warehouse in California with just three employees, a fax machine and a bell that rang out every time a chair came down the conveyor belt. Over 25 years later, Exemplis continues to lead, innovate and disrupt an array of industries through its growing family of brands — including SitOnIt Seating, Timbuk2, X-Chair, Maverick, Mavix, Edloe Finch, and Albany Park.
From sustainable manufacturing to outreach programs and more, we strive to make a positive impact on everyone we serve. We make sure our people (and their communities) are at the core of our organization. To make a difference, we must be a champion of diversity, inclusion, service and social justice — above all else.
Are you ready to be a part of something special? We have headquarters, offices and retail stores across the U.S. (plus a variety of flexible work opportunities). Learn more and apply today.
Exemplis is an Equal Opportunity Employer and our company adheres to the equal employment opportunity guidelines set forth by federal, state, and local laws. Read our full statement on our careers page.