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Director, Brand Management (Hybrid)

Company:  Exemplis
Department:  Marketing (MKTG)

Cypress, CA, US, 90630

Work Designation:  Hybrid

Salary Range: $ 148,879.00 - $230,762.00 



Position Summary:

We are looking for a seasoned Brand Director with a passion for branding and storytelling to spearhead branding across our organization and get to know each brand from the inside-out. The Director Brand Management will craft market-facing strategies that make us proud of our brands, establish clear identities to enhance customer relevance, and drive unparalleled brand performance. Our brand champion truly understands the customer and fuses business strategy with business design to accelerate a path to growth for each brand.

Responsibilities and Essential Functions:

  • Serve as a catalyst to our brands’ strategic initiatives, communication plans and innovation across all consumer touch points.
  • Leads brand vision, positioning, and alignment across the organization; works with leadership to establish brand guidelines, metrics, and standards.
  • Collaborates closely with GTM/MarCom, Customer Insights, Creative, Product and EComm teams to ensure successful implementation of brand strategy.
  • Builds, strengthens, and amplifies our brands’ awareness with all audiences, including consumers of our products and services, employees, vendors, and communities.
  • Brings a strong understanding of messaging, a sharp eye for editing and compelling design, keen writing and communication skills, and a thoughtful understanding of how to maintain brand relevance across key target audiences. 
  • Guides how the brand looks, feels, sounds and interacts in the marketplace. 
  • Defines content strategy and creates messaging framework to serve as a foundation for each brand within our portfolio.
  • Educates internal stakeholders on brand guidelines and socializes brand messaging.
  • Ensures brand’s products, services, and image are consistently represented and communicated to all audiences.
  • Ensures adherence to brand standards across all marketing platforms (Website, Social, Paid Ads, Email/SMS, Tradeshows, Collateral).
  • Demonstrates brand values through everyday interaction and collaboration with Corporate Communications. 
  • Conducts ongoing audits to assess each brand’s status in the market and ways to strengthen it.
  • Provides leadership and mentoring for Social Media/Content Manager 
  • Periodic travel to attend team meetings

Qualifications, Skills and Education

Required qualifications: 

  • Bachelor's Degree in Marketing or related field.
  • 8+ years of proven experience in brand management.

Preferred qualifications:

  • M.B.A or advanced degree in relevant discipline.
  • Brand Strategy Consulting experience or solid agency track record with deep expertise in developing robust branding strategies, messaging frameworks/guidelines.
  • A visionary who facilitates a culture of creative thinking and rigor – constantly pushing the boundaries and elevating the expectations of what’s possible.
  • Demonstrated ability to create compelling and effective brand communication/messaging content that engages target audiences across channels.
  • Experience in conducting, analyzing, and developing strategies based on primary research and data.
  • Strong leadership with ability to inspire a cross-functional team to a unified direction with a common vision.
  • Passion for branding; exceptional organizational skills, creative thinker with keen eye and an obsession for the details (the little stuff really matters here).



Perks and Benefits

We hope that you’re excited by the possibilities that come along with working at Exemplis! With us, TEAM comes first.  We bring integrity, passion, and excellence to work each day.  Being part of our team means living our core values and thriving in an environment of constant innovation and positive change.

In addition to our unique culture, we also offer these fun perks and benefits.
Competitive Salary: Our compensation philosophy is to be externally competitive, internally fair, and not win or lose on competition. Salary ranges are developed with the support of national benchmarks and industry best practices that adjusts to your costs of labor, years of relevant experience, skill set, and education. 
Bonus: This position qualifies for a 20% bonus target.

Hybrid Work Schedule: We support employee needs and their work/life balance so we offer the flexibility to work remotely while being onsite as needed for “collaboration days.”
Health Insurance: We offer a variety of health insurance options (medical, dental, vision, etc.) for all of our team members. Eligible the first month following your start date.
401(k): We match 100% up to 3% and then 50% of the next 2% deferred.
Time Off: Taking time off to recharge is a must whether it is for your personal health or vacation; paid time off starts accruing day 1!
Observed Holidays: 10 company observed holidays: New Years, Martin Luther King, President’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Day.
Computer: All of the IT equipment you will need for your home or onsite workspace will be provided.
Cell Phone Reimbursement: We provide a company cell phone or a $18 biweekly stipend.
Employee Discounts across all of our product lines.
Hit our Numbers Lunch: When we hit out monthly milestones, we all celebrate!
Tuition Scholarships: Partnership with UMASS Global for 10%-20% off tuition for you and/or your family.

About Us:


It all started in a small warehouse in California with just three employees, a fax machine and a bell that rang out every time a chair came down the conveyor belt. Over 25 years later, we’re the #1 manufacturer of task chairs in the U.S. and continue to lead, innovate and disrupt across an array of industries.

We are proud to be a part of Exemplis and its growing family of brands, which includes Timbuk2, X-Chair, Mavix, Edloe Finch, and Albany Park.

Exemplis has headquarters, offices and retail stores across the U.S. (plus a variety of remote work opportunities). Learn more and apply today.

Exemplis is an Equal Opportunity Employer and our company adheres to the equal employment opportunity guidelines set forth by federal, state, and local laws. Read our full statement on our careers page.

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

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