Dir, Consumer Acquisition & Growth

Position Summary:

We are building a best-in-class Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2.

As Director, Consumer Acquisition & Growth, you will own demand generation and customer acquisition across the full consumer journey, from first impression through conversion and into repeat purchase. This role is responsible for setting strategy, managing internal and external partners, and driving efficient, scalable growth across a multi-brand portfolio.

This is not a channel management role. You will define how we invest across channels, simplify and strengthen our agency ecosystem, and build a more connected and effective growth engine. You will inherit a capable team and an active agency landscape, with the opportunity to elevate both.

We are a people-first, performance-driven team. We move with urgency, hold ourselves accountable to outcomes, and invest in developing our people. If you are energized by building scalable growth systems, enjoy solving complex problems, and bring curiosity for AI and data-driven experimentation, this role is a strong fit.

This is a hybrid role requiring onsite work three days per week (Tuesday, Wednesday, and Thursday).

Responsibilities and Essential Functions:

Demand generation & paid media strategy

• Own paid media strategy across all DTC brands, including paid search, paid social, video, audio, programmatic, affiliates, and emerging channels
• Optimize channel mix against CAC, ROAS, and LTV targets, balancing prospecting and retargeting across brands
• Evaluate and improve the media partner ecosystem to drive stronger performance and more efficient management
• Manage agency relationships and ensure consistent delivery against performance expectations
• Identify and test new channels to diversify the marketing mix and reduce reliance on any single platform

Full-funnel accountability

• Drive demand generation across the full consumer journey, from awareness through acquisition and into retention
• Partner closely with eCommerce on traffic quality, landing page performance, and conversion
• Collaborate with CRM to ensure strong connection between acquisition and lifecycle strategies
• Own growth KPIs including CAC, LTV, ROAS, retention, and contribution margin, and ensure reporting supports decision-making

Data, attribution & experimentation

• Lead a structured test-and-learn approach across all channels, with clear hypotheses and measurement plans
• Leverage attribution, media mix modeling, and incrementality testing to inform budget allocation
• Partner with Analytics to ensure data accuracy and visibility across brands
• Use first-party data and segmentation to improve targeting and efficiency

Team & agency leadership

• Lead, coach, and develop a team including performance marketing and social leadership roles
• Build a culture of accountability, curiosity, and continuous improvement
• Establish clear agency governance including scope definition, performance expectations, and review cadences
• Invest in team development and build leadership capability over time

Social & influencer integration

• Oversee integrated social strategy across paid, organic, and influencer channels
• Ensure alignment between content, media investment, and brand positioning
• Partner with Creative to maintain quality and consistency across all marketing channels

Qualifications, Skills and Education:

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
• 10+ years of experience in performance marketing, growth, or demand generation, preferably within DTC or eCommerce environments
• Deep expertise in paid media strategy across multiple channels including search, social, video, audio, affiliates, and programmatic
• Proven track record of managing and optimizing agency partnerships, including experience leading RFP processes
• Strong fluency in attribution models, CAC and LTV economics, and contribution margin
• Experience leading and developing cross-functional teams in a fast-paced environment
• Data-driven mindset with the ability to build dashboards and translate insights into action
• Experience leveraging AI tools to improve media performance, forecasting, and creative output

Preferred Qualifications                                                   

• MBA or advanced degree preferred
• Experience in home furnishings, lifestyle, or consumer goods categories
• Experience partnering with CRM or lifecycle marketing teams, with familiarity in platforms such as Klaviyo
• Experience contributing to media mix modeling or incrementality testing programs
• Track record of simplifying or restructuring agency ecosystems in a multi-brand environment
• Familiarity with organic social and influencer or creator strategies

Why This Role

• Own the full demand generation engine across five high-quality DTC brands
• Inherit a team with strong existing performers and a clear growth trajectory
• Partner closely with a senior eCommerce leader in a tightly integrated commercial model
• People-first culture with genuine investment in team development
• AI-enabled environment where experimentation and automation are expected, not aspirational

We are an equal opportunity employer committed to building a diverse and inclusive team.